PHD tops shortlist at the 2023 M&M Global Awards

Agency leads the field with 66 nominations

Omnicom Media Group’s PHD network has topped the shortlist at the 2023 M&M Global Awards with 66 nominations across 24 categories. This is the second year in a row that PHD has led the shortlist. 

In total, PHD’s shortlisted campaigns came from 11 markets around the world – the most of any agency network – for 20 different brands. 

PHD’s recognised markets include Australia, Canada, Costa Rica, France, Germany, Hong Kong, Ireland, New Zealand, Poland, Spain, and the UK. Work was for clients including Volkswagen, Diageo, Unilever, HSBC, and British Heart Foundation. 

OMG’s other media agencies, OMD and Hearts & Science, also recorded significant nominations in the shortlist. OMD received 17 shortlists from four markets, including work for McDonald’s, Philips, and Sony Pictures Home Entertainment. Hearts & Science collected seven nominations for its team in the US across work for AT&T and Moderna. 

At group level, OMG agencies in Germany and New Zealand each received 16 nominations –32 in total – more than any other group in these markets. 

The M&M Global Awards reward the best-in-class in international media and marketing. The categories focus on work in the industry from sectors ranging from finance and FMCG to automotive and sport, campaigns based around media channels, successful partnerships, communication strategies, and social impact.  

Winners will be announced in an online ceremony on Thursday 14 September.  

OMG’s shortlisted work is as follows:  

BEST CAMPAIGN FOR AUTOMOTIVE

• ID. Buzz: Feel the Force – Volkswagen ID. Buzz – PHD and Scholz&Friends UK
• Uncharted Playgrounds – BRP – Touché! Canada
• Review Hacking – ŠKODA – PHD France
• The Art of Progress – Audi – PHD Germany

BEST CAMPAIGN FOR FASHION, BEAUTY & RETAIL

• #DetoxYourFeed – Dove – PHD Canada
• Keep the Grey – Dove – PHD Canada
• Symphony of Freshness – ALDI – PHD Germany
• yuu to me is INCREDIBLE! – Yuu to Me – PHD Hong Kong

BEST CAMPAIGN FOR FINANCIAL & UTILITY SERVICES

• ANZ Plus Launch – ANZ Plus – PHD Australia
• Let’s Talk About F – ANZ Bank – PHD New Zealand
• Safe Spaces – HSBC UK – PHD UK

BEST CAMPAIGN FOR FMCG

• Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar… – Guinness – PHD Ireland
• The Carlton Draft – Carlton Draught – PHD Australia
• Plastic Kicks The Bucket – McDonald’s – OMD Germany

BEST CAMPAIGN FOR SPORTS

• The Grand Clanger Rescue – AAMI – OMD Australia

BEST CAMPAIGN FOR PHARMA & HEALTHCARE

• Drive Healthy: The Liver Check – Essentiale – PHD Poland

BEST CAMPAIGN FOR SPORTS

• Plant-based Athletes – Oatly – PHD Germany

BEST CAMPAIGN FOR TECHNOLOGY & TELECOMMUNICATIONS

• Skinny Phone It In – Skinny – PHD New Zealand

BEST CAMPAIGN LED BY CAUSE

• #DetoxYourFeed – Dove – PHD Canada
• J&B ‘Rural Pride’ – J&B – PHD Spain
• PADvertising: Not a luxury .PERIOD – Nosotras Women Connecting – PHD Costa Rica
• Safe Spaces – HSBC UK – PHD UK

BEST CAMPAIGN LED BY CONTENT

• Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar… – Guinness – PHD Ireland
• Plant-based Athletes – Oatly – PHD Germany
• The Wellington City Mission – The Silent Night – The Wellington City Mission – OMD New Zealand
• New Zealand Defence Force – Codewords – New Zealand Defence Force – OMD New Zealand
• Shirin David x McDonald’s: We’re Lovin’ It – McDonald’s – OMD Germany x Scholz & Friends Germany

BEST CAMPAIGN LED BY DIGITAL MEDIA

• Review Hacking – ŠKODA – PHD France
• The Crystal Ball – Sports Experts – Touché! Canada
• Uncharted Playgrounds – BRP – Touché! Canada

BEST CAMPAIGN LED BY DATA

• AAMI Crash Index -0 AAMI – OMD Australia
• BREAKING DOWN THE WALLED GARDEN TO DRIVE ECOMMERCE SUCCESS – Philips – OMD China

BEST CAMPAIGN LED BY EVENT OR EXPERIENTIAL

• Drive Healthy: The Liver Check – Essentiale – PHD Poland
• J&B ‘Rural Pride’ – J&B – PHD Spain
• The Art of Progress – Audi – PHD Germany

BEST CAMPAIGN LED BY ESPORTS OR GAMING

• #KeepOnGaming, We Deliver! – McDelivery – OMD Germany

BEST CAMPAIGN LED BY TALENT

• Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar… – Guinness – PHD Ireland
• ID. Buzz: Feel the Force – Volkswagen ID. Buzz – PHD and Scholz&Friends UK
• Shirin David x McDonald’s: We’re Lovin’ It – McDonald’s – OMD Germany x Scholz & Friends Germany

BEST CAMPAIGN LED BY CREATIVE IDEA

• Skinny Phone It In – Skinny – PHD New Zealand

BEST CAMPAIGN LED BY THE TRADITIONAL MEDIA

• Heart Stopping – British Heart Foundation – PHD UK & Global UK
• Let’s Talk About F – ANZ Bank – PHD New Zealand
• PADvertising: Not a luxury .PERIOD – Nosotras Women Connecting – PHD Costa Rica
• Skinny Phone It In – Skinny – PHD New Zealand
• The 1.8 Pound Book – Préma-Québec – Touché! Canada

BEST COMMUNICATION STRATEGY

• Skinny Phone It In – Skinny – PHD New Zealand
• Uncharted Playgrounds – BRP – Touché! Canada
• Plastic Kicks The Bucket – McDonald’s – OMD Germany

BEST INTEGRATED CAMPAIGN

• Let’s Talk About F – ANZ Bank – PHD New Zealand
• PADvertising: Not a luxury .PERIOD – Nosotras Women Connecting – PHD Costa Rica
• Symphony of Freshness – ALDI – PHD Germany
• yuu to me is INCREDIBLE! – Yuu to Me – PHD Hong Kong
• 100 Years Young – Canadian Tire – Touché! Canada
• The 1.8 Pound Book – Préma-Québec – Touché! Canada
• Plastic Kicks The Bucket – McDonald’s – OMD Germany

BEST LOCAL EXECUTION OF A GLOBAL BRAND

• Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar… – Guinness – PHD Ireland
• J&B ‘Rural Pride’ – J&B – PHD Spain
• Plant-based Athletes – Oatly – PHD Germany
• Uncharted Playgrounds – BRP – Touché! Canada

BEST RESPONSE CAMPAIGN

• Drive Healthy: The Liver Check – Essentiale – PHD Poland
• Keep the Grey – Dove – PHD Canada
• Let’s Talk About F – ANZ Bank – PHD New Zealand
• PADvertising: It’s not a luxury. Period. – Nosotras Women Connecting – PHD Costa Rica

BEST SMALL BUDGET CAMPAIGN

• Heart Stopping – British Heart Foundation – PHD UK & Global
• PADvertising: Not a luxury .PERIOD – Nosotras Women Connecting – PHD Costa Rica
• Skinny Phone It In – Skinny – PHD New Zealand
• The Wellington City Mission – The Silent Night – The Wellington City Mission – OMD New Zealand

BEST USE OF MUSIC IN A MEDIA CAMPAIGN

• Shirin David x McDonald’s: We’re Lovin’ It – McDonald’s – OMD Germany x Scholz & Friends Germany

BEST USE OF TECHNOLOGY

• VIBA: The World’s First Virtual Banking Assistant – HSBC – PHD Global Business UK
• J&B ‘Rural Pride’ – J&B – PHD Spain
• Bargain Chemist – Scaling the Long Tail of SEO with a touch of AI – Bargain Chemist – OMD New Zealand

BEST INCLUSIVE CAMPAIGN

• Keep the Grey – Dove – PHD Canada

BEST CAMPAIGN FOR ENTERTAINMENT

• Spider-Man: With Great Power Comes Great Experienceability – Sony Pictures Home Entertainment – OMD Germany

BEST USE OF PACKAGING AS A MEDIA CHANNEL

• Let’s Talk About F – ANZ Bank – PHD New Zealand
• The 1.8 Pound Book – Préma-Québec – Touché! Canada

THE COLLABORATION AWARD

• Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar… – Guinness – PHD Ireland
• Heart Stopping – British Heart Foundation – PHD UK & Global
• ID. Buzz: Feel the Force – Volkswagen ID. Buzz – PHD and Scholz&Friends UK

THE ROI AWARD

• PADvertising: It’s not a luxury. Period. – Nosotras Women Connecting – PHD Costa Rica
• Skinny Phone It In – Skinny – PHD New Zealand
• Longines, Elegant me D11 campaign – Longines – OMD China
• The Wellington City Mission – The Silent Night – The Wellington City Mission – OMD New Zealand