The annual event makes a grand comeback after a year. This edition was all about breaking away from traditional thinking and strategizing to build an advanced future for marketing.
Staged as a hybrid event with both immersive performances and discussion panels, BrainScape was held at La Perle, Dubai in Al Habtoor City. In an exclusive interview, Communicate also spoke to Luca Allam, CEO at PHD about the inspiration for this year’s theme and also on what went on behind the scenes in the process of organizing the event.
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