With the Football World Cup kicking off in Qatar, Luca Allam, CEO of PHD MENA, joins PHD Worldwide’s media weekly podcast to discuss the big trends shaping marketing across The Middle East and North Africa (MENA). We unpack what brands looking to expand into this diverse, growing, and future-facing region should consider, in order to connect authentically and effectively with MENA audiences.
Plus, we unpack the arrival of new social media platform Post, delve into Crocs’ latest moves in gaming, and discuss what the selling out of Taylor Swift tickets can teach us about getting customer experience right. Enjoy the episode!
Listen to the podcast here.
