Agency wins 20 awards, including Campaign of the Year
PHD, the media agency network that forms part of Omnicom Media Group, has won big at the Festival of Media Global Awards 2022, bringing home a total of 20 awards for clients including Volkswagen, Diageo, and The British Heart Foundation. The network’s trophy haul comprised of 6 Gold trophies, 7 Silvers, 6 Bronze, and, most impressive of all, the Campaign of the Year.
The campaign Grand Prix was awarded to ‘Break of Silence’, produced by PHD Costa Rica for the InLesco sign language school, after winning 1 gold award and 4 silvers. In the campaign, the agency raised awareness of the challenges facing the deaf community in Costa Rica by creating the country’s first silent TV commercial break – 100% interpreted in sign language.
PHD’s wins come after the network – including Touché! Canada – secured a record 50 shortlist nominations, the joint-highest in the competition.
On the wins, Philippa Brown, PHD Worldwide CEO, added: “We couldn’t be more thrilled with these wins, which would not have been possible without the excellent support of our clients and partners. In particular, I’d like to thank our incredible PHD teams across the globe for their hard work, tenacity, and creativity in helping our clients make the leap ahead of their competitors. Congratulations to all winners!”
The Festival of Media Global Awards has been celebrating media and marketing excellence for more than 16 years. Amplifying and identifying key insights and benchmarks, the competition is one of the most lauded awards shows in the global media calendar.
Scroll down to view PHD’s winners or click here for the full list of results.
Gold
- Best Campaign for a Local Brand: Warsaw Mermaid Took a Day Off, Rak’n’Roll Foundation – PHD Worldwide
- Best Use of Data & Insight Award: Bugs Out!, Wilson – Touché! Canada
- Best Use of Traditional Media: TV: The Golf Ad Break Championship, Golf GTI – PHD Media Sydney
- Collaboration Award: The Ad Break We Never Expected to Be In, The British Heart Foundation – PHD UK
- NEW: Best Response Campaign: The Ad Break We Never Expected to Be In, The British Heart Foundation – PHD UK
- The Effectiveness Award: The Break of Silence, InLesco (Costa Rican School of Sign Language) – PHD Costa Rica
Silver
- Best Campaign for a Celebration, Observance or Awareness Day: The Break of Silence, InLesco (Costa Rican School of Sign Language) – PHD Costa Rica
- Best Use of Digital Media: Web: Search Beats Global Supply Crisis, Sea-Doo – Touché! Canada
- Best Use of Real-time Marketing: Virgin Real-Time Routes, Virgin Australia – PHD Media Sydney
- Best Use of Traditional Media: Audio: “Alexa, open Kai Karotte!”, ALDI – PHD Germany
- Best Use of Traditional Media: TV: The Break of Silence, InLesco (Costa Rican School of Sign Language) – PHD Costa Rica
- Collaboration Award: The Break of Silence, InLesco (Costa Rican School of Sign Language) – PHD Costa Rica
- Inclusive Campaign of the Year: The Break of Silence, InLesco (Costa Rican School of Sign Language) – PHD Costa Rica
Bronze
- Best Campaign for a Local Brand: Camping Rituals, Atmosphere – Touché! Canada
- Best Integrated Campaign: Guinness #Neversettle, Guinness – PHD Ireland
- Best Use of Digital Media: Web: Virgin Real-Time Routes, Virgin Australia – PHD Media Sydney
- Best Use of eSports and Gaming: The Golf Ad Break Championship, Golf GTI – PHD Media Sydney
- Best Use of Talent: A New Home for Spider-Man Fans, TikTok – DRUM Network Limited
- Best Use of Traditional Media: TV: The Ad Break We Never Expected to Be In, The British Heart Foundation – PHD UK
