Data analytics is the application of data science to advance the performance of marketing investment.
We offer a range of specialist services, from insight generation to querying a cloud environment of unstructured data.
At PHD, we can build bespoke algorithms that score individual audiences on a propensity to convert and then use this as a bid factor within the trading platforms.
Our extended capabilities include building proprietary algorithms for clients – establishing the value to be reported on the balance sheet – and building a machine learning (ML) capability.
At PHD, we pride ourselves on extracting increased value from data to provide a competitive advantage to our clients. We are offering the potential for dramatic increases in efficiency and effectiveness.
