Advancements in data and technology, coupled with the disruption of a global pandemic, have radically reorganised the world of marketing communications, creating major shifts in how people consume media, what they expect from brands, and, even, how marketing teams can work together successfully. So, what can marketers do to thrive?
This key question is answered in The Shift Sessions, a limited-edition podcast series from PHD.
In ‘Conquering Branded Content’, the first episode of The Shift Sessions, we speak with Luke Southern, CEO of DRUM, Omnicom’s branded content and entertainment agency, to discuss the importance of branded content, which has become an invaluable part of the marketing landscape.
Key talking points include:
In this episode, we speak with James Buckle, Chief Digital Officer at PHD – an experienced ‘MarTech Missionary’ who has helped global brands choose and develop technology strategies across their businesses.
Key talking points include:
In this episode, we speak with Liz Donaldson, PHD’s Chief Agency Development Officer and Global Business Lead, to discuss the idea of using an ‘Agency as a Platform’, what a typical relationship looks like, and how to maximise outcomes.
Key talking points include:
In this episode, we speak with Tony Bailey, Head of Technology at DAS, Omnicom’s Diversified Agency Services group – a web3 maven, who is helping brands around the world prepare for this new world.
Key talking points include:
In this episode, we speak with Steve Mader, Global Head of Commerce at PHD Global Business, to discuss what can brands do to get commerce right. Web3 promises to shift power from big tech companies to consumers. Listen to the episode to find out how customer relationships will change.
Key talking points include:
In this episode, we speak with Mark Holden, Ali Pulver, and Cheryl Ferguson, about how ways of working are changing, and consumer behaviours evolving.
Key talking points include:
n this episode, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Key talking points include:
In this episode, we’re joined by Indranil Datta, Head of Technology Services at Annalect EMEA, to discuss how to get started with first-party data management, explore how Data Clean Rooms are helping advertisers collect and analyse data from third parties safely, and outline how to build innovative and future-facing data partnerships.
In this episode, we’re joined by Carlos Matriano, Head of Innovation and eCommerce at PHD Singapore, to examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.
Key talking points include:
